From $250 deals to an $11K+ contracted month with her husband.

Brea is a Gen Z creator and professional actress, singer and dancer creating full time from Huntsville, and she says the thing she was missing was the strategy. Inside AHA she earned $7,125 in 10 weeks, went from $250 to $600 a deal, made her investment back in 10 weeks, and turned one video into BADDIE U, a community of 100+ members she never expected to build.

Huntsville, ALFull-time UGC creatorSide Quest QueenGen Z creatorAHA Wave 8

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The results02 / 06

$7,125 in 10 weeks,
and a community she never expected.

in 10 weeks

$7,125

Total earnings

from $250

$600

Average deal

back in 10 weeks

100%

Made back her full AHA investment

one video

148K

Combined views on the video that took off

The story03 / 06

From funny ideas to a real strategy.

The struggle01

She had the ideas but not the strategy.

Breabefore AHA

"I've always had random funny ideas like that. The thing that I was missing to really have that confidence was the strategy."

A professional actress, singer and dancer of 15+ years, she was already creating full time and averaging $1,704 a month.

Where she started02

Every concept was taking her 8 hours.

Her average rate was $250 a deal.
Her top brand deal was $550 for one video.
She never came into this solely wanting to be a content creator, and wanted UGC to be the bridge to her long-term goals.

The turning point03

One video took off, and it was completely her.

Breaduring AHA

"Having a video that is so, so me. It is goofy, unserious, slightly unhinged and is everything I am."

She spoke directly to the audience she wanted to build around her personal brand, and that video reached 148K combined views. She used it to learn what her audience connected with, and turned that attention into BADDIE U.

Breaduring AHA

"That's turned into a full-blown community now and we just finished our four-week challenge."

What we did together04

We gave her the strategy behind the ideas.

Personal branding, where she says the bulk of the value was for her.
Speaking directly to the right people, instead of chasing virality.
Understanding why her content works, so she can repeat it.
UGC as a tool, so brand deals support the community and the goals she is building.
Her concept time went from 8 hours to 5 hours per creative, her average rate went up to $600 a deal, and she now consistently closes deals near her highest one video rate.

See Brea's portfolio →

The timeline04 / 06

She went from $2,300 to $7,125 in 6 more weeks.

Week 4

$2,300

Reached $2,300 in total earnings.

Week 8

$4,150

Reached $4,150 in total earnings, up 80% from week 4.

Week 10

$7,125

Reached $7,125 in total earnings, up 210% from week 4, and made back her full AHA investment.

The receipts05 / 06

One video reached 148K combined views.

The same video at another 52.9K views. 52.9K

Brands Brea has worked with since joining AHA, including Flex, PetLab Co. and SoLo

"I never expected to leave AHA with a community I 'accidentally' built, but I'm a go-with-the-flow type of girl, and I'm so happy with where I landed."

Brea Sands

The wins

Brea kept sending us her wins.

She and her husband contracted over $11K in one month. $11K+ month

A $1,200 deal for 2 videos, and a local artist who now wants to work with her long term, paid. $1.2K for 2

Her husband got 2 inbounds in one day, one of them a retainer, and 2 more inbounds came in for her. 4 inbounds

In her words06 / 06

In Brea’s own words.

"The knowledge gained in this program was priceless."

The knowledge gained in this program was priceless. The resources and insights into building a successful creator business are worth every penny. For me, the biggest challenge was the sheer volume of work. I have a harder time learning while doing - especially when I'm rewiring my brain to move away from old habits. The bulk of the value for me was in the personal branding. I initially came in focused on UGC with a slight focus toward my long term goals. While my focus has shifted post-AHA toward my audience within BADDIE U, I'm still excited to leverage UGC as a tool for future brand deals. My progress has looked very different from everyone else's, and I'm okay with that! I never expected to leave AHA with a community I "accidentally" built, but I'm a go-with-the-flow type of girl, and I'm so happy with where I landed.

See Brea’s before and after videos