$10.2K+ in 10 weeks as a 40+ boy mum.

Fiona is a 40+ boy mum creating full time from the Wirral, and she started UGC after losing her job when she went back from maternity leave. Inside AHA she earned $10,275 in 10 weeks, went from $1,900 to $3,981 a month, made her investment back in 8 weeks, and went from cold pitching to only working from inbound.

Wirral, UKFull-time UGC creatorHappy Boy Mum40+ creatorAHA Wave 7

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The results02 / 06

$10,275 in 10 weeks,
and now she only works from inbound.

in 10 weeks

$10,275

Total earnings

from $1,900

$3,981

Average monthly earnings

back in 8 weeks

100%

Made back her full AHA investment

from $200

$750

From cold pitching to only inbound.

The struggle01

She was cold pitching for hours every week.

Fionabefore AHA

"I was cold pitching constantly, hours every single week and barely getting anything back."

She started UGC after losing her job when she went back from maternity leave, and she was averaging $1,900 a month.

Where she started02

She wondered if she needed to go back to a 9-5.

She was questioning whether UGC could be a sustainable business model.
Her average rate was $184 a deal, and her top brand deal was $200 for one video.
Every concept was taking her 4 hours.

The turning point03

Brands started coming to her.

Fionaduring AHA

"Now I only work from inbound, brands come to me, they meet my rates."

Her top brand deal went from $200 to $750 for one video.

Fionaduring AHA

"I recently landed a retainer with a really big British brand at a figure I would never have had the confidence to quote before AHA. And they said yes without hesitation."

What we did together04

We gave her a clear brand and a sharper eye.

A really clear personal brand, and Instagram is now her biggest source of portfolio traffic.
Attention to detail in editing and scripting, so she barely gets any revision requests anymore.
A community where every person in her wave and the waves before had her back.
Mentors who feel personally invested in her success.
Her concept time went from 4 hours to 2 hours per creative, and her average rate went up to $302 a deal.

See Fiona's portfolio →

The timeline04 / 06

She went from $3,190 to $10,275 in 6 more weeks.

Week 4

$3,190

Reached $3,190 in total earnings.

Week 8

$7,962

Reached $7,962 in total earnings, up 150% from week 4, and made back her full AHA investment.

Week 10

$10,275

Reached $10,275 in total earnings, up 222% from week 4.

The receipts05 / 06

Her top brands since joining AHA.

Brands Fiona has worked with since joining AHA, including Nutrition Geeks, Femibion, WW and Ancestry

"These people actually care and I've never felt that in content creation before."

Fiona Burrows

The wins

Fiona kept sending us her wins.

She landed a $2,500 deal and told the whole group straight away. $2.5K deal

A brand saw her persona branding video and sent an inbound. She said $2,500 and they said yes. $2.5K inbound

Her highest contracted week so far, a repeat client whose editing team only wants her, and her first reel over 100K views. 100K+ views

A video with 46K views brought in another brand deal that morning. 46K views

From 20% inbounds in January to 95% in July, with her monthly income tripled and her average rate doubled. 95% inbounds

In her words06 / 06

In Fiona's own words.

"Many courses promise results, but AHA actually delivers them."

Within about three minutes of the first call for AHA wave seven, any fears I had about the upfront investment completely disappeared. The knowledge, skills, and passion the AHA team has is unrivalled by any mentorship course or learning journey I've ever been on. The amount I learned in such a short space of time was staggering and at many points overwhelming, but I am such a better creator for it. My average rate per video has tripled. I am now having inbounds come to me that I never even thought existed. And I am now that creator on X who is having all that success, and others are coming to me asking how I'm doing it. And all that in just eight weeks. I wish I'd ditched my MBA and just done AHA sooner, because it has grown me as a person, as a business owner, and as a creator more than I ever thought was possible. I've gone from thinking being a full-time UGC creator just wasn't for me to feeling passionate again and making an income I didn't really think was achievable. Many courses promise results, but AHA actually delivers them.

See Fiona's before and after videos