Week 9
$1.9K+Reached $1,970 in total UGC earnings.
← All case studiesFrom brand new
From brand new
to $4.2K+ in 13 weeks.
Kristen is a full-time working mom who had only started UGC a few months before she joined AHA. In 13 weeks she reached $4.2K+ in UGC earnings, landed a $500 deal for one video, and worked on a project with Motion, the creative analytics platform.
Los Angeles, CaliforniaFull-time working momBrand new to UGCAHA Wave 9
The results02 / 06
From $300 to $500 for one video.
from $300
$500Top deal for one video
from $869
$1.4K+Average month from UGC
average month
+61%On the same 7 videos a month
in 13 weeks
$4.2K+Total UGC earnings
The story03 / 06
From strictly outbound to inbounds that fit.
The struggle01
She did not know where to start.
Kristenbefore AHA
“My biggest struggle by far was not knowing where to even start with personal branding.”
She was not making much personal brand content, and she needed that extra push to figure it out and go for it.
Where she started02
She had only started UGC a few months before.
- She was doing it on top of being a full-time working mom.
- She was averaging $869 a month, all from outbound.
- Her average rate was $121 a video.
- Her biggest single-video deal was $300.
The creative03
She was way under-editing.
Kristenon AHA
“My editing has leveled up tremendously, thanks to Rad! I was way under-editing, but now feel like I know more tricks to make videos engaging.”
Her on-camera presence “feels miles improved” too, and she is honest that it is “still a work in progress.”
What we did together04
We cut her concept time from 4 hours to 3.
- A project with Motion, the creative analytics platform, and a big portfolio add.
- Defined content pillars and a vision for her personal brand.
- Inbounds that are more aligned with what she wants to do.
- The confidence that she can do this.
The timeline04 / 06
She reached $4.2K+ in 13 weeks, as a full-time working mom.
Week 4
$670Reached $670 in total UGC earnings.
Week 13
$4.2K+Reached $4,206 in total UGC earnings.
During AHA
MotionWorked on a project with Motion, the creative analytics platform, a big add to her portfolio.
The receipts05 / 06
Her top brands since joining AHA.
“The most unique thing I think I got from the program is the confidence that I can do this - I am capable.”
Kristen Sarzaba
In her words06 / 06
In Kristen’s own words.
“I feel like a different person from when I started!”
Before joining AHA all of my activity was strictly outbound. Since finishing the program, I am seeing more inbound opportunities come in, specifically ones that are more aligned with what I actually want to be doing.
My biggest struggle by far was not knowing where to even start with personal branding. Now I have defined content pillars and a vision for where I want my personal brand to go. I really wasn't doing a ton of personal branding content at all prior to the program, and I just needed that extra push to figure it out and go for it.
My editing has leveled up tremendously, thanks to Rad! I was way under-editing, but now feel like I know more tricks to make videos engaging.
Also, my on-camera presence feels miles improved from pre-AHA. It's still a work in progress but there is so much I've learned and implemented!
I feel like I have the resources and knowledge now to really build on this. I really do feel like it's because of my stronger portfolio, which I wouldn't have gotten if I didn't do the program.
The most unique thing I think I got from the program is the confidence that I can do this - I am capable. Feeling set up for success is my number one takeaway from the program. I feel like a different person from when I started!